San Ramon, Calif. (January 28, 2025) — Trumark Homes, the award-winning Western U.S. homebuilder, announced today that it has acquired Icon Lending, a respected mortgage brokerage based in Fresno, California. This move further supports business operations by adding an Affiliated Lender for new homebuyers across its divisions, as the company continues its strategic growth and M&A activity.

 

Icon Lending will be led by Chris Robson, who has been named President. With more than 20 years of experience in the mortgage industry, he has been instrumental in Icon Lending’s success as the longstanding preferred lender for Trumark Homes’ Central California division.

 

“We are thrilled to embark on this new phase of Trumark Homes’ growth with the addition of Icon Lending, strengthening our offerings to elevate the homebuying journey,” said Michael Maples, Principal and Co-Founder of Trumark Companies. “We look forward to offering prospective homebuyers an affiliated lending option to ease their way through one of life’s most important and rewarding milestones.” 

 

Under Chris’ leadership, the Icon Lending team partners with a wide range of wholesale mortgage product providers, including FHA, VA, Conventional, USDA, CalHFA, Jumbo, and Alt QM. Icon will provide homebuyers with competitive pricing and a seamless approval to close process. As part of the acquisition, Icon Lending’s employees have joined the Trumark Homes team and will be integrated to work alongside the sales teams in California and Colorado.

 

“We are actively seeking out opportunities to strategically grow Trumark Homes, which includes incorporating financial services and resources to support homebuyers on their journey and create exceptional experiences,” said Gregg Nelson, co-founder and Co-Chief Executive Officer of Trumark Companies. “This acquisition aligns perfectly with our brand purpose: to enhance people’s lives by creating inspiring living environments, ensuring that the entire homebuying process is as supportive and seamless as possible.”

 

To learn more about Icon Lending, a Trumark Company, visit https://www.iconlending.com.