Vice President of Sales and Marketing
Based in Trumark’s Newport Beach office, Carola Cherief is responsible for all aspects of Sales and Marketing for the Southern California Division of Trumark Homes.
Mrs. Cherief has over two decades’ experience in the homebuilding industry, where she has worked both nationally and internationally. She began her career in the French division of KB Homes, Kaufman and Broad SA, where she held various sales positions including Sales Counselor, International Sales Manager and Vice President of Sales. As International Sales Manager, she spearheaded a project for the first French builder to introduce sales of Parisian condominiums abroad in Hong Kong, Singapore, Taipei and Israel. Carola moved with KB Homes to California in 2002 and has since held senior sales and marketing management roles for both public and private builders including Centex Homes, Ryland Homes, K Hovnanian Homes and Kalia Homes, a luxury builder based in Costa Rica.
Mrs. Cherief is an active member of the Building Industry Association’s Greater Sales and Marketing Council (GSMC) and was a previous Board Member of the Orange County chapter of Building Industry Association. She has a Bachelor of Art degree from the University of North Carolina at Chapel Hill and attended graduate school in Geneva, Switzerland at the Graduate Institute of International Relations. Mrs. Cherief is also fluent in both Spanish and French.