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Jul 27

The Pacific in San Francisco Reaches Complete Sell Out; Trumark Urban Closes More Than $300 Million in Sales in 24 Months

Stunning architecture, advanced virtual reality technology and unmatched location drive record-breaking prices and swift sell-out 

SAN FRANCISCO, CALIF. (July 26, 2018)–Trumark Urbanhas announced the complete sellout of the collection of 76 residences located at The Pacific, located in San Francisco’s prestigious Pacific Heights neighborhood.

“It is incredibly fulfilling to reach this milestone and to see this breathtaking building come to life with new homeowners, families and activity after years of hard work by the Trumark Urban team and our many partners,” said Gregg Nelson, Principal and Co-Founder of Trumark Urban. “We set out to raise the bar with The Pacific, and I truly believe we achieved that through a focus on design, meticulous interiors, groundbreaking technology and an ongoing commitment to be a great neighbor within the Pacific Heights community.”

Sales for the building’s 76 residences, led by West Coast sales and marketing firm Polaris Pacific, launched in summer 2016 and immediately drew a flood of interest for the one-, two- and three-bedroom homes. Each residence features distinctive entertaining spaces, chef’s kitchens, up to 11-foot ceiling heights and floor-to-ceiling windows with picturesque views of San Francisco that span from the Bay, the Golden Gate Bridge, the Presidio, the Marin Headlands, Tiburon and Sausalito, to the Island of Belvedere.

Unique to The Pacific is the Row Home Collection – 10 three- and four-story townhome-style residences as well as the Penthouse Collection, which includes seven Penthouses ranging up to approximately 3,073 square feet and four Grand Penthouses with private, expansive wrap-around terraces ranging up to approximately 4,048 square feet.

In early 2017, Trumark Urban rolled out one of the largest, most advanced applications of virtual reality in residential real estate to date to simulate the Penthouse Collection via Samsung Gear VR headsets, which enabled potential owners to explore the customizable shell penthouses as fully designed homes. Significant sales interest was also bolstered by The Pacific’s Broker Advisory Board, a partnership with some of the city’s top luxury brokers to help shape the project from conception.

An adaptive reuse development designed by Handel Architects, The Pacific is the first large-scale newly constructed, residential development in Pacific Heights in decades. Nestled next door to Fillmore Street, the location is second to none channeling a cosmopolitan oasis near parks and quiet streets with the urban conveniences of high-end retail, Michelin-star restaurants and activities. The Pacific has drawn inspiration from the lasting residences found mainly in neighborhoods of London and Paris, marrying this with a modern interior aesthetic. The exterior architecture plays off of the neighborhood, a modern interpretation of classic Victorians’ bay windows.

Beyond the mold-shattering architecture and bespoke interior design by Glenn Rescalvo at Handel Architects, the collaboration with Jay Jeffersand Jeff Schlarbon model residences, the intimate art installation from Helen Amy Murrayand the collection of five-star service and amenities, the most significant asset this building has is the address itself.

The Pacific offers a full range of amenities including private vehicle valet, full service concierge, lobby attendant, a private Observatory Lounge overlooking the Bay and Golden Gate Bridge, a private guest residence called “The Fillmore” and a world class fitness center.

The Pacific is located at 2121 Webster Street, San Francisco CA 94115. For more information, visit

About The Trumark Group of Companies

Trumark Urban develops high-density condominiums and mixed-use projects in global gateway markets with a focus on core urban neighborhoods close to jobs, transit and local businesses. With offices in San Francisco and Los Angeles, the firm has built or entitled a portfolio of more than 1,000 condominiums and over one million square feet representing more than $1.3 billion of revenue.

The Trumark Group of Companies is a diversified real estate developer and builder with expertise in land acquisition, homebuilding, community design, entitlements and office, R&D and retail development. Across the spectrum of projects, Trumark seeks to enhance the lives of people by creating inspiring living and working environments.

Trumark Homes is a visionary, next generation homebuilder with a robust portfolio of new home neighborhoods spanning the state of California. Emphasizing distinction and innovation in every home, Trumark Homes focuses on core infill developments in locations that exhibit strong job growth and provide access to major job centers. www.trumarkhomes.comTruBlu BlogFacebookTwitterLinkedIn

Trumark Communities is a residential land development platform focused on acquiring, developing and selling improved lots in master planned communities. The Communities division includes the recently launched TruLiving brand focused on the burgeoning age group of 55+.